Australian and New Zealand Standard Classification of Occupations 1.3

TELEMARKETERS telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

In Australia:
AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

In New Zealand:
NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

Tasks Include:

working from scripts and lists of contacts to promote goods and services by telephone;
creating interest in goods and services, and seeking a sale or agreement to see sales representatives;
arranging processing and despatch of goods and services, information kits and brochures to customers;
arranging appointments for sales representatives;
recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer;
reporting competitor activities and issues raised by contacts for attention by managers;
maintaining statistics of calls made and successes achieved;
submitting periodic reports on telemarketing activities and results;
may work in a call centre.

Occupation:

639311 Telemarketer