Australian and New Zealand Standard Classification of Occupations 1.3

SALES, MARKETING AND PUBLIC RELATIONS PROFESSIONALS plan, develop, coordinate and implement programs of information dissemination to promote organisations, goods and services, and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.

Indicative Skill Level:

In Australia and New Zealand:
Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

commissioning and undertaking market research, analysing the findings, and planning advertising, marketing and public relations activities;
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs;
planning and organising publicity campaigns;
appraising and selecting material submitted by writers, Photographers, Illustrators and others to create favourable publicity;
acquiring and updating knowledge of employers' and competitors' goods and services, and market conditions;
assessing customers' needs and explaining and demonstrating goods and services to them;
visiting regular and prospective client businesses to establish and act on marketing opportunities;
quoting and negotiating prices and credit terms, and completing contracts.

Occupations in this minor group are classified into the following unit groups:

2251 Advertising and Marketing Professionals
2252 ICT Sales Professionals
2253 Public Relations Professionals
2254 Technical Sales Representatives